• introduce about social media

    2009-10-24 | Tag:Social Media


    what is social Media(Wikipedia

    from the Wikipedia,the definition on the social media as follows:

    Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

    从上述表达中可以看出社会化媒体的核心是促进人与人之间的互动,信息分享,内容的双向传播,实现社会互动由one to many到many to many的转化。

    根据Wikipedia中的观点,social Media的三个组成要素分别是:

    1. Concept (art, information, or meme).
    2. Media (physical, electronic, or verbal).
    3. Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).


  • Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat. (高记忆存储商的观念、标语口号与陈述)
  • Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations.(基于普通大众的直接信息传播)
  • Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices). (电子媒体)
  • Print media, designed to be re-distributed.(印刷媒体)
  • Social Media and education